How Search Engine Work?

Some Popular Search Engines

• Search engine ranks the resulting documents using an algorithm by assigning the various ranking factor like domain age, quality of content, back links etc.

• Spider/Google boat crawls the web to find the new documents by following hyperlinks from websites already in their database.

• Search engine indexing the content in the documents by adding it to their database and then periodically update the content.

• When a user searches for the keyword, Search engine shows the  resemble result from their own database. 

By Matt cutts Head Of Google's Webspam Team)

Searching for "todays seo updation" In Google, then Google shows most relevant search results. Search result includes our blogger details 

seo-in-digitalmarketing.blogspot.com

The process like

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Off Page SEO

Off page SEO techniques will help to improve the website position in the search engine results (SERPs). 

• Social Networking Sites

Social Networking Sites such as; Facebook, LinkedIn, Twitter, Google+,Pinterest, Tumblr etc. Create profiles and pages in social networking sites and make awareness about our websites. It will help to build our branding also improve the website traffic. But Google says that SM is not a ranking factor.

• Blogging & Article Submission 

Blogging & Article Submission is one of the good ways to promote our website online. Update the blog with the latest post, it also helps to Google to crawl our sites frequently.

• Forum Marketing & Directory Submission

Find online forums and include link related to our websites. Also, submit our websites to high page rank directories

• Social Bookmarking

Submit our web pages and blog posts in most popular bookmarking sites like Digg, Delicious, Reddit, storyify etc.

• Photo Sharing 

Photos from the websites can share on famous photo sharing website like imgur, flickr. It will also help to improve the visibility of websites.

• Video Marketing 

Share videos on youtube, vimeo, dailymotion like video submission sites. It will also help to improve the visibility of  keyword and websites

• Business Reviews & Local listings 

Write a positive review about our business and submit the website in local listing websites like Google, Bing, foursquare.

• PR& Event Marketing 

Create press release and events about the websites.

• Answer Questions

          Yahoo answer 

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Onpage SEO

Onpage search engine optimization is related to several factors like

• Body Content: Choose unique and high-quality content
• Keyword: Use long tail and location based keywords with 50 to 60 characters length.
• Meta Description: Include keywords in meta description and the length   should be 150 to 160 characters.
• Headers Tag:  Use headers tag in the body content
• Image Optimization: Optimize the image with caption and alt text
• Interlinking the current page with other web pages
•  Add Sitemap: Sitemap is a list of pages in the website

Keyword And Meta Description Optimization

Keyword is a search term which helps to find out your product or services. GoogleKeyword Planner, Google trends like online tools will help to get an idea about keywords and current search priority.  Use location based and long tail keyword. The keyword length should be 50 to 60 characters long and related to the current content of web pages.

Meta Description: Use sufficient keywords in meta description and should be 150 to 160 characters long.

Common Mistakes In Onpage

·     Keyword repetition

·     Avoid duplicate title tag

·    Avoid duplicate content

·     URL variant of the same page

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Search Engine Optimization

Know the power of digital marketing, nowadays the word “Digital marketing“ is most famous. Here we are making an awareness about the importance of SEO in the digital marketing area. We are sure that the blog will help you to get an idea about search engine optimization. 

What Is SEO?

Search Engine Optimization is a process of increasing the visibility of a website in search result. SEO generally classified into two types

Onpage Search Engine Optimization

• Keyword
• Meta Description
• Headers
• Body Content
• Interlinking
• Image Optimization

Offpage Search Engine Optimization

• Blogs
• Article
• Bookmarking
• Press Release
• Business Listing
• Document Share
• Video Optimization
• Directory Submission
• Slide Share Optimization
• Social Media Optimization

 Click Here To View Slide

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